Branding has both the power to attract and detract your customers. It’s what makes you stand out from competitors, builds customer loyalty, and is the number one reason a customer decides to buy from you, so you can not afford to make the following five mistakes… if you hope to attract your dream customers that is!

When considering a font for your wellness brand think about how you plan to differentiate your business. Branding is a great way to stand out among a crowded market, and by incorporating a distinct typeface, you can to set yourself apart in your business. The 10 fonts below are a mix of free and paid fonts, with links to download at their respective sites.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

I believe curiosity is an essential ingredient for building a successful business, and it's the best antidote to imposter syndrome or that relentlessly negative self-talk. Embracing an attitude of curiosity during the dumpster-fire that was 2020 was the most empowering thing I did for myself last year, and I know it will help you! Coming from this place feels expansive –– it reveals what might be possible.

Your brand is one of the most valuable assets of your company. It’s essential in shaping customer perception and in establishing credibility in your business. But like any other asset of your company, there will come a time when your brand will need an upgrade.

Logos, Fonts, Marketing, Social Media... there are so many elements that go into establishing a brand for your business. It can be pretty confusing and difficult to know where to start. Often people get a quick logo and think they have a brand, but building a brand goes way beyond the logo.

I know I’m not the only entrepreneur who has felt insecure about calling themselves a business owner. Being self-employed with little money or clients to show can make you wonder, “Just who the hell do you think you are, calling yourself a business owner?"