10 Fonts to Consider for Your Wellness Brand
When considering a font for your wellness brand think about how you plan to differentiate your business. Branding is a great way to stand out among a crowded market, and by incorporating a distinct typeface, you can to set yourself apart in your business. The 10 fonts below are a mix of free and paid fonts, with links to download at their respective sites.
1. Simulate Minds
Simulate Minds is a beautiful handwritten typeface that is perfect to incorporate in a logo or as an accent font for your wellness brand. It’s designed by BLKBK studio - my favorite type studio for handwritten fonts. Often handwritten typefaces can look tacky, but BLKBK does a perfect job creating authentic and natural looking handwritten fonts.
2. Forum
Forum is a free google font. It does a great job conveying a classic and sophisticated style - this is perfect for beauty or lifestyle brands. I appreciate how accessible this font is. It's easy to read and feels fresh and elegant. Punch up your branding with Forum typeface!
3. Futura PT
Futura is my go-to san-serif typeface for so many projects, it's such a versatile font and is perfect for a bold and straight-forward brand. Designed in 1927 by Paul Renner, this classic typeface has truly stood the test of time. It’s based on geometric shapes, nodding to the design inspiration of the Bauhaus school.
4. Recoleta
Recoleta is a hearty typeface that incorporates a variety of fun details. With soft curves and angled strokes it feels fresh and modern. I love this typeface for a playful brand or a brand having to do with nutritious food. Utilize the lighter font weights for body copy and heavier fonts for creating confident headlines.
5. Oswald
Oswald is a very fashionable typeface with a strong appearance, its characters are condense and work well in all caps. It is a great typeface to provide contrast to other fonts, and is ideal for modern and bold brands. Use this for your impactful and inspiring fitness brand, or as headline type for your tasty juicing upstart.
6. Sage
Sage is a great typeface if your brand is attempting to be chic and trend setting. Making it great for style driven brands. The high contrast line weights make it feel both modern and nostalgic, calling back to the classic typeface Didot. Use this font for your logos, headlines or as an accent font for your brand.
7. Lato
Is your brand down to earth and approachable, then Lato may be the typeface for you. This font is very user friendly, and makes for some clean straightforward branding. The type designer used a good balance between semi-rounded details and a nicely framed structure, which gives it the feeling of warmth and solidity.
8. Golden Plains
Another typeface from BLKBK studio, Golden Plains is a lovely and personable handwritten font. If your brand has a laid back vibe, this could be a good fit for an accent typeface to call out some key text. Golden plains feels authentic and natural, so think of whole nutritious foods, or even a farmers market.
9. Grand Slang
This typeface is so on trend right now (2022). Its non-conforming, yet calling back to some more historic letter forms, this is great for a more unconventional brand. If you are wanting to cut through the noise of your industry and lead the way as a thought leader then grand sling could help you blazze your unique trail.
9. Quiche Display
Friendly and warm Quiche Display is a typeface that reminds you of the inviting scents of your grandmother's kitchen. It features distinct ball terminals (the circles that cap off the ends of letters like “s” and “e”), yet incorporates a high contrast line structure. While it has a softness to it, it also feels modern and sophisticated. Great for your vegan bakery or health food cafe.
