Zoneout

Zoneout is a brand developed by Universal Music, bringing audiences an experiential soundscape designed to connect and inspire. The brand introduces audiences to artists through playlists, interviews, and festivals. The positional statement is bringing music without boundaries, which lent itself to the visual theme of the spaces between.  Looking at negative shapes and shadows, a strong mark was developed creating a 'Z' and 'O' from negative space.

Client: Universal Music 
Creative Director: James Griffiths
My Role: Lead Designer